RESEARCH
Datachat: Information capture via intelligent tags

Datachat is based on the integration of radio frequency identification technology (RFID) with sensor technology. ‘Intelligent RFID tags’ capture information about product quality and logistical aspects. The registered information is then transmitted in real-time to a central information system and compared with models for product quality. This enables the product to be declared if it fulfils the stipulated quality requirements at the right moment.

(updated in December 2004)
datachat

Activities

Successful datachat requires research to be carried out in:

  1. integration of sensors and RFID’s
  2. establishing measurement points and frequency
  3. optimum set-up of the chain

Effects

  1. reduce loss due to wastage
  2. perishability data
  3. improve chain efficiency
  4. improve service (taste, ripeness)
  5. simplify process of product recall in case of crisis (including the link to the end-user)
  6. reduce ‘over packaging’
  7. generate a new tool to support company processes (e.g. shorten debt periods, reduce thefts, reduce damage claims due to product forgery)
  8. reduce data infrastructure costs
  9. more flexible planning of company processes

These effects are made possible through the concept "the packaging phones home".

Advantages compared to current identification methods:

  • real time information transfer
  • more information types can be exchanged
  • no need for actual infrastructure
  • the link to the consumer can also be serviced

Direction of growth

Together with technical suppliers, chain parties and knowledge institutes, projects will be carried out to uncoil.the Datachat-concept. Examples of such projects are:

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