RESEARCH

Aladin redesigns fresh product supply chains

Within fresh product supply chains, product losses are estimated at between 5 and 10%. Moreover, a considerable mismatch is observed between available and required product quality: products delivered are observed to be either too ‘old’ (e.g. indicated by color changes or reduced firmness) or too ‘young’ (e.g. green banana’s).
Aladin helps you to redesign your supply chain in order to minimize product losses and to offer the required product quality. -
Updated in May 2003


What is Aladdin?
Aladin is a software tool which contains quality decay models of fresh products during (conditioned) storage and distribution. Fresh product supply chains can be simulated, visualized and analyzed. Aladin adds keeping-quality to classical performance indicators such as transportation costs, stock levels, and delivery reliability. In this way, Aladin helps you to (re)design your fresh product supply chain.

Aladin’s core consists of quality decay models, which describe quality behavior, from bell peppers to roses, under specified conditions (temperature, relative humidity, etc.). These models are developed by experts in Agrotechnology & Food Innovations during experiments under controlled conditions

Perspectives

  • problems during physical distribution, planning, capacity use
  • chain (re)design and -management
  • quality management
  • tracking and tracing of fresh products

Aladin is a research product of Agrotechnology & Food Innovations BV and it is in a continuous development stage.

Case examples
Typical cases for Aladin are:

  • comparing transport by sea and transport by air for the export of fresh products such as bell peppers and tomato’s. Which consequences exist for the shelf life of the product at the retailer?
  • designing fresh consolidation centers. Usually products are consolidated in the production area. Consolidation in the destination area could lead to lower lead-times and a higher overall quality of the fresh products.
  • analyzing quality-dependent distribution. Retail outlets may differ with respect to the turnover of fresh products such as meat. In order to minimize product losses, distributing different keeping-qualities to different retail outlets could be a rational approach.

Do you have specific questions on optimizing your fresh product supply chain? Together we can explore the potentials of Aladin for your company or the supply chain you are part of.

Aladin uses Enterprise Dynamics Software as a platform.

Information
Ir. Seth Tromp
Tel. +31-(0)317-475304
E-mail: seth.tromp@wur.n

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